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Summer Drink Trends

Going into summer there are many new trends in our industry that are forming that we need to pay close attention to in order to stay a step ahead in the marketplace.  We’ve seen the craze over the summer with everyone replacing six packs of beer with “hard seltzer”, and the domination of the “spritz” being the cocktail of choice.  Let’s take a look at what other alcohol trends will be leading the way this season and during this pandemic.


During this pandemic, more than ever Ready-to-drink beverages are soaring high in sales due to readability and ease of getting a cocktail while restaurants and bars remain closed for dining in.  Ready-to-drink beverages (RTDs) are no longer the cheap, sugary stuff that we see on the lower shelves of liquor stores. The craft movement has made major headway in this category, going as far as to turn around decades-old stigmas about RTDs being low quality.

Much the opposite is true now. A huge wave of high-quality RTD cocktails has helped this category grow double digits, year over year, in recent time. As with the canned wine craze, drivers here include convenience and quality.

Keep a look out for our current and incoming RTD products for your on-premise accounts.  Consider cocktails on tap has a unique and craft approach to RTD, by offering restaurant owners a consistent, cost controlled, convenient, and trendy RTD product to offer their clientele. Any beer line can be converted to a cocktail on tap that we can consult on the process for any account interested when we re-open.

Low Alcohol Movement

Attitudes toward consuming cocktails is quite simply changing to offer “sessionability”. Sessionability is the ability to enjoy a few cocktails over an extended period that are light, refreshing, and easily drinkable.  Expect to see a significant increase in the demand for low alcohol cocktails in the on-premise.  The rising popularity of aperitif cocktails is growing, and the next big menu item will be new takes on classic drinks using low-alcohol sherries, vermouths and sakes to shine.

G&T Plus

What is this guy talking about???  I know what a G&T is (Gin & Tonic) but what is the Plus?  The plus is a way to simply improve this silent staple in every bar across America.  If you look at the “often overlooked” G&T as a starting point, or something you can build up and tweak ever so slightly, that’s what were talking about!  For example Roku Gin (exclusively at Allied Beverage Group), a Japanese craft gin that offers flavors of citrusy yuzu peel and exotic floral notes, takes that simple G&T to another level with exploding flavor without adding more juices or sugars to enhance the base.

How about the tonic?  Have you ever tried a G&T with Q Drinks Tonic or Indian Tonic?  If you have not, you are doing yourself and your on-premise customers a disservice.  Most bars and restaurants use tonic out of a soda gun, though there is nothing wrong with that, why not add another dimension by using craft tonic that will explode the flavor profile?  This makes a simple G&T an artisanal and craft cocktail, while keeping it a 3-step item that is easy to make.  Furthermore, more people are adding different fruits, berries, or event just using crushed ice for a elevated G&T experience! 

Check out some new offerings that fit these trends below and tag us on Instagram to let us know what you think @alliedbeverageNJ


Del Mar Seltzer

Reach for the beach and live life in the sunshine with Del Mar Wine Seltzer, a 95-calorie hard seltzer with a beachside state-of-mind. With refreshing flavors from Black Cherry and Grapefruit to White Peach and Watermelon, Del Mar brings memories to mind of friends by your side and your toes in the sand. Like its beachfront city namesake, Del Mar knows life by the ocean. This light-as-sea-breeze seltzer brings you to the beach and the good times in the sunshine that it provides. After all, Del Mar is more than a destination. It's a state of mind. For more information, visit

Roku Gin

6 Japanese botanicals are used: Sakura flower, Sakura leaf, Yuzu peel, Sencha tea (green tea), Gyokuro tea (refined green tea) and Sanshō pepper. Each botanical has been harvested at the peak of its season to extract the best flavor, and distilled to fully embody the blessings of nature. The harvest of the four seasons has been blended to create ROKU's balanced flavor. 8 traditional botanicals are added to create the authentic gin taste like juniper berries, coriander, angelica seed and root, cinnamon, cardamom, bitter orange and lemon peel. For more information, visit

The Long Drink

Finland- A unique taste made of all natural ingredients. Flavors of grapefruit and juniper berry mixed with gin in an easy ready to drink can. This drink was created for the 1952 Helsinki Olympic Games to give an unforgettable drink to the tourists. The Long Drink is made with actual gin, making it more like a canned mixed drink than a hard seltzer. For more information, visit

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