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Brands Supporting Breast Cancer Awareness Month

October is Breast Cancer Awareness Month, an international health campaign to increase awareness of the disease, promote screening and early testing, and raise funds for research into its cause, prevention, diagnosis, treatment and cure.


According to the National Breast Cancer Foundation, in 2020, an estimated 276,480 new cases of invasive breast cancer will be diagnosed in women in the U.S. alone.


Well-known brands and retailers are working with nonprofit organizations to also raise money to provide information and support to those affected by breast cancer. Here are the ways brands are supporting Breast Cancer Awareness Month:

Sutter Home for Hope is celebrating its 20th anniversary of partnering with the National Breast Cancer Foundation. Sutter Home has contributed nearly $1,500,000 to help support breast cancer research since 2001. This year, you can support the campaign by sharing any social media Sutter Home for Hope post that you see on Instagram, Facebook or twitter accounts between October 1st – 31st. For each share, $3 gets donated to the National Breast Cancer Foundation. Sutter Home will also donate $1 to the foundation with any mail in Sutter Home corks, screw caps, or capsules they receive from September – December 2020. Clink for Pink with any of their Limited-Edition Pink Ribbon bottles! #SutterHomeforHope


J.Lohr is marking the 12th anniversary partnership with National Breast Cancer Foundation. The J. Lohr Touching Lives initiative began in 2008 when founder Jerry Lohr’s late wife was battling breast cancer. Any purchase of the J. Lohr Carol’s Vineyard Cabernet Sauvignon donates $3 to National Breast Cancer Foundation. All sales from J. Lohr Carol’s Vineyard releases have supported early breast cancer detection, access to mammograms, patient navigation systems J.Lohr also makes it easy to contribute to the foundation by providing Hope Kits to women in local community hospitals supported through NBCF. The Hope Kits are a giftbox of comforting items that is delivered to women undergoing breast cancer treatment. J.Lohr also hosts virtual wine dinner events to raise money and get people involved in the Touching Lives campaign. #HelpingWomenNow #ShareTheLohr


Purple Cowboy wine is not only the official wine of The Professional Rodeo Cowboy’s Association, it is a proud sponsor of the Tough Enough To Wear Pink campaign. This campaign was started in 2004 by Terry Wheatley, a wine industry executive and breast cancer survivor. 100% of the profits from the sales of Purple Cowboy wine go to support Tough Enough To Wear Pink campaign to fight breast cancer. Today, over 24 million dollars has been raised by the Tough Enough to Wear Pink campaign, and they plan on raising 50 million by the 20th anniversary in 2024.


Chloe Wines is a proud sponsor and supporter of the National Breast Cancer Foundation. The Chloe Cares campaign has been supporting this cause for six years and donates $2 of every bottle of wine sold to the National Breast Cancer Foundation from September to November 2020.







21 Seeds Tequila is launching their “Drink Pink” program in October and partnering with the National Breast Cancer Foundation. The 21 Seeds founder, Kat, is hosting virtual happy hour events every Wednesday and Thursday during the month of October to support the foundation. #GirlsCallTheShots


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