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Michael Hermann_Director of Sales II.jpg

Vice President Marketing & Business Development

Mike joined Allied Beverage Group in March 2017 as Vice President of Sales where he currently manages two divisions. Just completing his first year at the company, Mike has shown a great aptitude for thinking strategically. In his new role Mike will lead our Marketing Department overseeing the company’s Portfolio Managers, Ambassadors, and Trade Marketing disciplines. These will include implementing supplier driven route to market initiatives as well as company generated ones.


Prior to joining the company, Mike the past eight years at Pernod Ricard as the National Vice President of Sales for the Wine & Champagne Division. Mike also spent time with Pernod Ricard Spirits team as a Business Unit Director.


He also has held various roles throughout the country with a multitude of responsibilities for companies such as E&J Gallo, Johnson Brothers, Glazers and Premier Beverage.


Mike resides in Middletown, NJ.

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